Content strategy and Google - what does Google say about customer-focused content and the need for Expertise, Experience, Authority and Trust (E-E-A-T)?
Content creation and AI - Bard and ChatGPT compared, and customer-focused use cases
Creating customer-focused content using keyword research and competitor insights
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Martin is Marketing Director at ICS-digital – content-focused agency that works across 100 languages for customer-focused content.
Martin frequently speaks and writes about digital best practice in highly regulated sectors defined by fierce competition, and is the regular host of the ICS: Everything Digital podcast on Apple and Spotify.